Privacy Policy
For the purposes of this Privacy Policy the owner of this website is Emma Hedderson trading as Longdog Art.
This website is brought to you by the Owner. We take the privacy of our website users very seriously. We ask that you read this Privacy Policy (‘the Policy’) carefully as it contains important information about how we will use your personal data.
For the purposes of the Data Protection Act 1998, the Owner (‘we’ or ‘us’) is the ‘data controller’ (i.e. the company who is responsible for, and controls the processing of, your personal data)7.
Personal data we may collect about you
We will obtain personal data about you (such as your name, address, order details, personal reference numbers, payment details, etc) whenever you complete an online form.
For example, we will obtain your personal data when you (register to use this website, send us feedback, post material, contact us for any reason, sign up to a service, enter a competition, purchase goods or services). We may also obtain sensitive personal data about you if you volunteer it during the completion of an online form. If you volunteer such information, you will be consenting to our processing it for the purpose of marketing to you.
We may monitor your usage of this website. This may include monitoring how many times you visit, which pages you go to, traffic data, location data and the originating domain name of a user’s internet service provider. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. Please see further the section on ‘Use of cookies‘ below.
Occasionally we may receive information about you from other sources (such as credit reference agencies) which we will add to the information which we already hold about you in order to help us (provide goods and services, improve and personalise our service to you).
How we may use your personal data
We will use your personal data for the purposes described in the data protection notice that was given to you at the time your data were obtained. These purposes include:
— to help us identify you and any accounts you hold with us
— administration
— statistical analysis
— customer profiling and analysing your purchasing preferences
— marketing–see ‘Marketing and opting out‘ below
— fraud prevention and detection
— billing and order fulfilment
— credit scoring and credit checking–see ‘Credit checking‘ below
— customising this website and its content to your particular preferences
— to notify you any changes to this website or our services which may affect you
— security vetting
— improving our services
Marketing and opting out
Unless you have asked us not to do so, we may contact you by mail, telephone, SMS, text/picture/video message, fax, email about products, services, promotions, special offers, charitable causes which may be of interest to you.
If you prefer not to receive any further marketing communications from us, you can opt out at any time. See further ‘Your rights‘ below.
Disclosure of your personal data
We may disclose your personal data to:
— other companies within our group
— our agents and service providers(e.g. providers of web hosting or maintenance services)
— credit reference agents–see ‘Credit checking‘ below
— law enforcement agencies in connection with any investigation to help prevent unlawful activity
— our business partners in accordance with the ‘Marketing and opting out‘ section above.
Keeping your data secure
We will use technical and organisational measures to safeguard your personal data, for example:
— access to your account is controlled by password and username which are unique to you
— we store your personal data on secure servers
— payment details are encrypted using SSL technology
Whilst we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data which are transferred from you or to you via the internet.
Monitoring
We may monitor and record communications with you (such as telephone conversations and emails) for the purpose of quality assurance, training, fraud prevention and compliance.
Information about other individuals
If you give us information on behalf of someone else, you confirm that the other person has appointed you to act on his/her behalf and has agreed that you can:
— give consent on his/her behalf to the processing of his or her personal data
— receive on his/her behalf any data protection notices
Use of cookies
When you use this website, we may collect information about your computer, such as your IP address and/or browser, which we will use for administration purposes and statistical analysis. This information will not usually identify you personally.
We may also obtain information about your online movements and use of the internet. We do this by placing a ‘cookie’, which is a small file, on your computer’s hard disk. Cookies are used for several reasons:
— to recognise you whenever you visit this website
— to speed up access to this website (so you do not have to log on each time)
— to store your personal preferences
— to build a profile about you
— to better target our marketing and advertising campaigns
The vast majority of web browsers accept cookies. However, you can change your browser settings so that cookies are not accepted. If you do this, you may lose some of the functionality of this website.
For further information about cookies and how to disable them please go to: aboutcookies.org
Your rights
You have the right, subject to the payment of a small fee (currently £10) to request access to personal data which we may process about you. If you wish to exercise this right you should:
— put your request in writing
— include proof of your identity and address (e.g. a copy of your driving licence or passport, and a recent utility or credit card bill)
— attach a cheque in the amount of £10 made payable to the Owner
— specify the personal data you want access to, including any account or reference numbers where applicable.
You have the right to require us to correct any inaccuracies in your data free of charge. If you wish to exercise this right you should:
— put your request in writing
— provide us with enough information to identify you (e.g. account number, username, registration details)
— specify the information that is incorrect and what it should be replaced with.
You also have the right to ask us to stop processing your personal data for direct marketing purposes. If you wish to exercise this right you should:
— put your request in writing (an email sent to emma@longdog-petportraits.co.uk with a header that says ‘Unsubscribe’ is acceptable)
— provide us with enough information to identify you (e.g. account number, username, registration details)
Our contact details
We welcome your feedback and questions. If you wish to contact us, please send an email to emma@longdog-petportraits.co.uk.
We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version which will apply each time you access this website.
– February 2010 –
